Aurora Mobile Launches Mobile Ad Mediation Platform to Improve App Monetization Efficiency |

SHENZHEN, China, June 06, 2022 (GLOBE NEWSWIRE) — Aurora Mobile Limited (NASDAQ:JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement services and marketing technology in China today announced that it recently launched a mobile advertising mediation platform to help developers improve monetization efficiency.

According to statistics released by the Ministry of Industry and Information Technology of the PRC, at the end of February 2022, the number of monitored applications in the domestic market stood at 2.35 million, with a net addition of 30,000 in February. According to the quarterly report on the mobile Internet industry released by Yuehu, a subsidiary of Aurora Mobile, the number of apps installed per capita by mobile users was 66 in the first quarter of 2022, while the average number of apps installed by users over 25 was 77.

Traffic equals revenue; ad monetization allows app developers to quickly unlock business value

In the increasingly large and competitive mobile Internet ecosystem, app developers struggle to build a fast-growing, long-term business without an effective and sustainable monetization mechanism to support her.

There are three monetization models for apps, be it games, multi-entertainment, social apps, or tool apps: advertising, in-app purchases, and subscription. Of these, advertising is the most widely applicable with the lowest threshold.

As long as traffic is generated, an app can be monetized through advertising to quickly convert traffic into business value.

As the most common monetization model, advertising has become a very important part of app operations. However, developers face many challenges in maximizing the value of traffic with advertising. These include poor monetization results, difficult cross-platform management, and a lack of support from professional teams. Specifically, developers have no effective way to improve monetization efficiency; they find it technically difficult to access multiple advertising platforms and perform effective integrated management; furthermore, it lacks professional technical and operational teams to guide and support them after their apps enter advertising platforms, so they are not able to improve monetization comprehensively.

Aurora Mobile Ad Mediation Platform Enables Efficient Monetization

To address developers’ ad monetization challenges, Aurora Mobile launched the Mobile Ad Mediation Platform.

Mobile Ad Mediation Platform Unleashes and Maximizes the Value of Traffic

The Aurora Mobile Ad Mediation Platform enables single SDK-based access to mainstream advertising platforms such as csjplatform.com, Tencent Youlianghui and Kuaishou, and at the same time, it can also quickly access more than 70 high-efficiency demand-side platforms (DSPs). Aurora Mobile Ad Mediation Platform supports cascading feed layout, bidding, cascading feed + bidding mixed mode, allowing multiple ad networks to bid and distribute traffic independently. It can effectively improve ad fill rates and help developers increase revenue.

Traffic stratification makes monetization more effective

Aurora Mobile Ad Mediation Platform supports custom traffic stratification rules and enables traffic differentiation operations, allowing advertisers from different platforms to fully compete with each other. It supports different operational strategies and enables targeted traffic conversion based on user tags in terms of region, channel, age, industry, among others, to improve monetization.

A variety of ad formats cover various monetization scenarios

Aurora Mobile Ad Mediation Platform fully supports major ad formats such as open-screen ads, interstitial ads, and banners, and adapts to various app monetization scenarios. Ads are naturally integrated into app content without affecting user experience, this way app developers can strike a perfect balance between monetization and user experience.

Strong technological capability and high-quality operating services with an independent position enable more effective monetization

As a developer-centric customer engagement and marketing technology provider in China, Aurora Mobile has become one of mobile developers’ most trusted partners. As an independent platform, the company relies on extensive technology accumulation and professional operation services to help developers effectively improve the efficiency of advertising monetization.

Integrated platform allows full competition of ads from different platforms

For the multiple advertising platforms accessible by the applications, the Aurora mobile advertising mediation platform allows advertisers to fully participate in the auction and win the highest price. As an independent platform, each offer from advertisers of different platforms is blind, which helps app developers to maximize the value of their traffic through the price gap.

Extensive technology accumulation assists in operational decision making

With 57.9 billion installations of its software development kits (SDKs) and a monthly active unique device base of 1.44 billion, Aurora Mobile has accumulated deep insights analysis and operational experience. At the Aurora Mobile Ad Mediation Platform system back-end, developers can directly compare and analyze the operation information of each ad platform. This transparent and practical function helps developers in their operational decision-making to improve monetization effectively.

Professional Operating Services offers full developer support

Aurora Mobile Ad Mediation Platform supports traffic hosting and traffic self-harvesting models. App developers can customize the advertising strategies and advertising platforms they target, or choose a full hosting service. Aurora Mobile Ad Mediation Platform provides comprehensive professional services from business development to operations, making it easy for developers to improve monetization efficiency. Aurora Mobile’s experienced business development and operations teams help fine-tune monetization strategies based on market dynamics.

Services that allow traffic monetization through advertisements have become an important driver for the development of the mobile Internet ecosystem. Mobile ad mediation platforms such as AppLovin, ironSource, and MoPub represent a mature model that allows app developers to scale quickly and improve monetization efficiency.

As a service provider with extensive experience in the mobile Internet industry, Aurora Mobile aims to help more mobile developers close the “dev-operate-monetize” closed loop and achieve sustainable business success.

For more information on the Aurora mobile advertising mediation platform, please visit https://www.jiguang.cn/mssp.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement services and marketing technology in China. Since its inception, Aurora has focused on providing stable and efficient email services to businesses and has become one of the leading mobile email service providers with its first mover advantage. With the growing demand for customer reach and marketing growth, Aurora has developed forward-looking solutions such as cloud messaging and cloud marketing to help businesses reach and engage with omnichannel customers, as well as technology solutions artificial intelligence and marketing tools based on big data to help digital business transformation.

For more information, please visit https://ir.jiguang.cn/

For more information please contact:

Aurora Mobile Limited Email: [email protected]

Christensen

In China Mr. Eric Yuan Telephone: +86-10-5900-1548 E-mail: [email protected]

In the United States Mrs. Linda Bergkamp Telephone: +1-480-614-3004 E-mail: [email protected]

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