Scepter Holdings, Inc., Developer of Adapti AI Influencer Software, Reaches Important Milestone in Adapti’s Development to Incorporate Social Media Chat Data
Scepter extends Adapti by integrating social media discussions into influencer analytics
LAS VEGAS, NV/ACCESSWIRE/March 10, 2022 / Scepter Holdings, Inc., (OTC PINK: BRZL), a high-performance consumer goods sales and marketing company, has reached another important milestone in the development of Adapti, its data analytics platform based on on artificial intelligence (AI). The team extended the scope of data analytics efforts to incorporate data from social media discussions into the influencer data set.
One of Adapti’s goals is to intelligently match products to influencers. In identifying the right influencers for our clients’ products, it became clear that we needed to better understand the individual influencer’s audience. There are a large number of influencers on social media with a large number of followers, however, having a large number of followers is not a surefire indicator of promotional success. We’ve enhanced Adapti’s capabilities to examine conversations sparked by an influencer’s post, to better identify the types of posts that may indicate promotional success. This breakthrough allows us to filter out influencers that are not compatible with customer needs.
“We are emboldened by this latest development and believe it will help us deliver greater value to our customers.” said Robert Van Boerum, President.
Adapti leverages product and influencer data to identify correlations between product sales, search data, and influencer performance data. The company is excited to market Adapti as a Software-as-a-Service (SAAS) platform for matching brands and influencers.
About Scepter Holdings, Inc.
Scepter Holdings, Inc. (the “Company”) manages the sales and brand development of high performance consumer packaged goods. The Company seeks to acquire successful brands to add to the Company’s product and brand portfolio sold online and through strategic retail relationships. The company has expertise in manufacturing, distributing, marketing and selling consumer packaged goods online and seeks to leverage this expertise to grow other acquired brands. Scepter Holdings, Inc. was incorporated under the laws of the State of Nevada on January 11, 2007.
For more information, please visit our website: http://sceptrebrands.com
This press release may contain forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Such statements are based on our current expectations and speak only as of the date hereof. . Our actual results may differ materially and adversely from those expressed in forward-looking statements due to various factors and uncertainties, including the economic downturn affecting businesses, our ability to successfully develop products, rapidly changing markets, changes in demand for our future products, legislative, regulatory and competitive developments and general economic conditions. These risks and uncertainties include, but are not limited to, the risks and uncertainties discussed in Scepter Holdings, Inc.’s filings with the Securities and Exchange Commission, which factors may be incorporated herein by reference. Forward-looking statements can be identified, but not limited to, by the use of the words “anticipates”, “expects”, “intends”, “plans”, “should”, “could”. , “would”, “could”, “,” “believes”, “estimates”, “potential” or “continues” and variations or similar expressions. We undertake no obligation to publicly revise or update any forward-looking statements. for whatever reason.
THE SOURCE: Scepter Holdings, Inc.
See the source version on accesswire.com: