Summary of Rendez-vous Canada 2022 | Destination B.C.
Canadian tourism suppliers and international/domestic tour operators gathered in Toronto, May 24-27, 2022, for the first in-person Rendez-vous Canada since 2019. RVC 2022+ was a hybrid event where in-person and virtual events have been organised.
Over 1,250 delegates attended, including over 500 buyers (tour operators) from major Destination Canada (DC) markets, 450 seller organizations (Canadian tourism suppliers) and over 750 selling delegates.
British Columbia had a strong presence with over 105 participating organizations, with 187 delegates. Destination BC delegates hosted over 311 pre-scheduled appointments with BC buyers, sellers, media and DCs, with many more added on-site. Read on for positive feedback and insights from tour operators in our key markets on travel to Canada and British Columbia.
• There is enthusiasm and strong interest/demand for overseas travel from Australia, Mexico, UK, Germany, Netherlands and France. Traditionally, the Netherlands and France focus on Eastern Canada, but based on surveys, they are developing products in Western Canada.
• Many are still booking for 2022, and bookings for 2023 are picking up. Some are already talking about route development and business for 2024.
• Winter pre-bookings are progressing well in Europe and Australia.
• Many markets are looking for product development opportunities to expand their offerings in BC.
• Slow travel and longer stays are a growing trend.
• Inbound travel from China remains a challenge, but many Chinese RTOs are looking to affluent Chinese domestic markets in North America.
• The leisure business in Japan and Korea is slow to start, but the student business is coming back to Japan and the incentive business is coming back to Korea.
Destination BC reinforced BC messages with a BC Networking Zone and by hosting a luncheon, with Indigenous Tourism BC (ITBC). The theme was “The British Columbia Effect” and delegates experienced it through decor, videos, entertainment and a menu based on British Columbia. Cohen Isberg, ITBC started the luncheon with an uplifting and entertaining song encouraging audience participation. Maya Lange, Vice President of Global Marketing at DBC, introduced the BC Effect and the video, authored by Cohen Isberg. ITBC’s new video “Everything is Connected” was also shown.