The Helmets Report analyzes the turnover rates of Budtenders in the United States and Canada
The Cannabis Data Collection Company Helmet released its latest report on July 13, which covers budtender/employee turnover rates at cannabis dispensaries.
Headset calls cannabis budtenders the “heart and soul of the industry” because they are essentially ambassadors for the plant and the industry. “Due to their extreme importance, hiring, onboarding and managing budtenders is one of the most critical tasks in any cannabis retail operation,” Helmet written in its introduction. “One of the big challenges in managing budtenders, or staff in any business, is turnover. Turnover is often unavoidable and always costly, so it’s essential to optimize the hiring and management process employees wherever possible.In this report, we explore budgeter turnover in the United States and Canada to understand what is normal and what is not normal when it comes to budgeter turnover.
The report analyzes information collected between June 2021 and May 2022, with research in Arizona, California, Colorado, Illinois, Massachusetts, Michigan, Nevada, Oregon and Washington State, as well as in the Canadian provinces of Alberta, Ontario, British Columbia and Saskatchewan.
In both the United States and Canada, the distribution between old and new employees is almost the same. In the United States, 40.6% are employees who were hired more than 12 months ago, of which 59.4% are considered new hires. In Canada, the split between 12-month employees and new hires is 40.1% and 59.9% respectively.
The percentages start to differ when looking at the percentages of employees who stay at cannabis dispensaries versus those who leave before the 12-month mark. In the United States, 45.4% continued to work after one year, but 54.6% left, and in Canada, 43.6% remained while 56.4% quit.
Other data shows that about 16% of employees in the United States and Canada have continued to work in their roles, but only about 24% have chosen to leave. The percentage of new hires choosing to stay or leave is much higher: 29.3% and 30.1% in the United States, 27.3% and 32.5% in Canada.
There are many reasons for budtenders to quit their jobs, and in most cases the data is similar across the markets used for the analysis. “Retailers in Illinois, for example, appear to be better than average at retaining the most experienced staff members for more than a year with 55% of employees hired more than a year ago,” the report said. report. “Conversely, retailers in Colorado and Oregon tend to have much lower retention, both with more than a third of budtenders starting and ending their jobs in the last 12 months. In Canada, Alberta is a bit of a conundrum, with retailers tending to have slightly better retention among new hires, but have lost more more permanent employees than other Canadian provinces.
The report also states that 23% of new hires in the United States and 24% in Canada leave before their first 30 days of employment, which is likely attributed to an “efficient and efficient onboarding process for new hires.”
However, those who do well in sales are more likely to continue working. “The better the budtender performs, the more likely it is to continue working,” Headset concludes. “Maybe it’s just because it feels good to do a job well, so it’s natural to want to keep going. However, bud management is still a tip-oriented position in many markets and being a top performer could also mean that an employee could take home a higher total income than their co-workers.